The Digital Personas Project

An exciting new project aimed at enhancing the visitor experience of both physical and digital visitors to museums and heritage locations across Leicester and Leicestershire is due to launch this September.

Digital Personas will work with seven locations to bring creative engaging personalities to artefacts and visitor attractions, through the meaningful engagement and involvement of young people.

Leicester’s Documentary Media Centre in partnership with The Y Heritage team at Leicester YMCA & Museum Development East Midlands (MDEM) will work with museum staff and young people to creatively enhance and bring to life a number of objects, that will have their own digital platforms to engage with visitors through competitions, facts, updates, insights, educational activities, special events and more.

Claire Brown, Museum Development Manager said, “MDEM is pleased to be part of this project which offers a great opportunity for museums to develop their digital offer, whilst working with young people, creating new ways of working and developing new audiences’.

Juliet Martin, Y Heritage Project Manager said, “We’re so excited to be working on the Digital Personas project with the Documentary Media Centre and Museums Development East Midlands, it’s a fantastic way of engaging young people to work alongside adults to create and enhance the overall digital offer in our museums and heritage locations, whilst providing a good opportunity for young people to gain transferable skills and experience”. Y Heritage is funded by The National Heritage Lottery Fund, without their support projects like Y Heritage wouldn’t be able to engage young people in this sort of activity.

Tina Barton – Digital Engagement and Education Manager said, “The creative engagement of young people to shape and contribute to service delivery is crucial to the future of our museums and heritage locations, working on projects that see young people co-creating activities alongside museum staff to enhance the offer is something that we’re really excited about”.

For interested museum and heritage locations who would like to find out more about the project, please contact a member of the team, details below.

More Information:
Tina Barton – Documentary Media Centre – Digital Engagement & Education Manager –
Juliet Martin – Y Heritage Project Manager –